Gaining Traction with Video Content

Gaining Traction with Video Content

Video content of varying quality has rushed onto the web trying to grab eyeballs in an escalated game of content marketing. B2B brands of all types are jumping in where they previously feared to tread.  Why? The answer is twofold. First, the stakes have risen for B2B...
Putting Social First– Our 2017 Marketing Plan

Putting Social First– Our 2017 Marketing Plan

I was so impressed by our 2017 marketing plan; I’ve decided to post it online in this blog! While this may be a big tip-off to our competition, I think by publishing it, others can benefit from our thinking and experience. Strategy #1: We can’t do everything. While...