The 15-Minute Social Listening Workout

The 15-Minute Social Listening Workout

You know your prospects and clients are on social media but how can you efficiently and effectively find them. Many big brands use powerful social listening tools to find leads. Even if these tools can be leveraged at the individual level, does it justify their cost?...
Is Social Selling For Everyone

Is Social Selling For Everyone

Social selling has a place in every salesperson’s daily rhythm. However, that place can vary greatly from salesperson to salesperson. I worked for many years with two different sales people who were both super successful. The one was masterful over the phone and the...
Why C-Suite Should Be Using Social Selling?

Why C-Suite Should Be Using Social Selling?

No doubt the process of selling and marketing has evolved over the last few years. Sales struggle to adapt to using social media alongside traditional methods of closing deals. However, we can’t escape the fact that we live and conduct business today in a social...