Putting Social First– Our 2017 Marketing Plan

Putting Social First– Our 2017 Marketing Plan

I was so impressed by our 2017 marketing plan; I’ve decided to post it online in this blog! While this may be a big tip-off to our competition, I think by publishing it, others can benefit from our thinking and experience. Strategy #1: We can’t do everything. While...
Social Listening for Enterprise Sales

Social Listening for Enterprise Sales

Social listening can tell you much about your clients, but the real power lies in increasing your likelihood of success when trying to sell a complex solution. When I worked in Enterprise Sale for AT&T, I was given a large account that wasn’t exactly happy with...