Why We Stopped Running Campaigns on Twitter

Why We Stopped Running Campaigns on Twitter

A few months ago we succumbed to the steady stream of Twitter for Business drip-marketing and spent some dough on several Twitter ad campaigns.  We wanted to see for ourselves how effective they were in driving leads and engagement with our corporate buyers. Many...
The Gospel of Data Science

The Gospel of Data Science

I recently read Andrew Carnegie’s autobiography. If you’ve never heard of him, he was a fabulously wealthy iron and steel tycoon in the 19th century. His story outlines his rise from a poor, Scottish-born immigrant to one of the richest men in the world. It is...
Can Social Selling Be Measured?

Can Social Selling Be Measured?

After the training class on social selling everyone was amped up. Tweets with #socialselling were flying everywhere the next day and sales teams were furiously connecting and engaging with prospects online. It was a breath of fresh air for the team. What sales person...