The 15-Minute Social Listening Workout

The 15-Minute Social Listening Workout

You know your prospects and clients are on social media but how can you efficiently and effectively find them. Many big brands use powerful social listening tools to find leads. Even if these tools can be leveraged at the individual level, does it justify their cost?...
Chatbots and the future of Social Selling

Chatbots and the future of Social Selling

Question: When will Chatbots hit the social selling spotlight? Answer: soon (very soon). “Just push your way through any digital, CX, or marketing conference today and you are bound to hear how Chatbots are replacing everything from phone trees to customer service...
Is Social Selling Still a Tough Sell?

Is Social Selling Still a Tough Sell?

Back in March, I blogged about Social Selling being a tough sell for Marketing.  After all, it is Marketing dollars that pay for training and social selling.  Times change and new tools are forever coming on the market. I wanted to revisit this questions. How might...