Is Social Selling Still a Tough Sell?

Is Social Selling Still a Tough Sell?

Back in March, I blogged about Social Selling being a tough sell for Marketing.  After all, it is Marketing dollars that pay for training and social selling.  Times change and new tools are forever coming on the market. I wanted to revisit this questions. How might...
#WhoCares About Hashtags Anyway?

#WhoCares About Hashtags Anyway?

@SanderBiehn The marketing team was resting on laurels. Over the past year they had successfully launched a B2B brand presence on social media and had grown Twitter followers to over 10,000. They had beat the competition to the punch, but was it making a difference?...