Why We Stopped Running Campaigns on Twitter

Why We Stopped Running Campaigns on Twitter

A few months ago we succumbed to the steady stream of Twitter for Business drip-marketing and spent some dough on several Twitter ad campaigns.  We wanted to see for ourselves how effective they were in driving leads and engagement with our corporate buyers. Many...
Empowering People Through Social Media

Empowering People Through Social Media

One of the most rewarding parts of my job is helping sales and marketing teams find their individual voice using social media. Not only do I witness the full potential of corporate employees sharing and interacting with customers, I also have a front row seat to a...