Is Social Selling Still a Tough Sell?

Is Social Selling Still a Tough Sell?

Back in March, I blogged about Social Selling being a tough sell for Marketing.  After all, it is Marketing dollars that pay for training and social selling.  Times change and new tools are forever coming on the market. I wanted to revisit this questions. How might...
Sales “Stuck in IT”: Case Study #4

Sales “Stuck in IT”: Case Study #4

An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.”  Both the CMO and the Sales EVP knew that in...
A Look Inside the Mind of a CMO

A Look Inside the Mind of a CMO

@mattapesos A few weeks ago, I had the great opportunity to have lunch with the Chief Marketing Officer of a Fortune 400 consumer services company. We discussed everything from the coming wave of Millennials to his dissatisfaction with his sales force. We even...