Implementing a social selling program

Implementing a social selling program

Building an air-tight return on investment for social selling is as easy as measuring social media’s impact on sales in 2017. This became crystal clear to me as I was talking last week with a colleague who also works with B2B companies wishing to leverage social...
The 15-Minute Social Listening Workout

The 15-Minute Social Listening Workout

You know your prospects and clients are on social media but how can you efficiently and effectively find them. Many big brands use powerful social listening tools to find leads. Even if these tools can be leveraged at the individual level, does it justify their cost?...
How to Measure Social Selling

How to Measure Social Selling

Measuring a social selling program requires a mix of sales and marketing metrics. Success lies in more than just sales training, content creation or new leads flowing in the CRM with the Campaign Code “Social Media.”  We have identified 3 different areas we closely...