Penetrating Social Media for Small Businesses

article>img { display: none;} One of our small business customers came to us with a problem: he felt like he was getting behind on social media. He already knew how important social media was to his success in selling his services to Marketers. However, he felt...
Case Study – Organic Reach Through Social Selling

Case Study – Organic Reach Through Social Selling

Case Study – Organic Reach Through Social Selling We can often become smarter after initial missteps. This is exactly what our customer learned after an initial false start with a social advocacy tool they purchased for their sales force. Even though the initial...
Social Selling increase revenues

Social Selling increase revenues

article>img { display: none; } Our client wanted to create a program leveraging social to increase revenues. The marketing team asked for one year to create and test the program. They were surprised when the EVP of sales gave them exactly one quarter to prove...
Social Selling Training and Implementation Strategy

Social Selling Training and Implementation Strategy

Our telecom enterprise customer was already a social media believer. They had implemented a social selling tool a year ago.  They had instituted back-office processes in marketing to support the distribution of high-quality content. However, the magic just refused to...
Sales “Stuck in IT”: Case Study #4

Sales “Stuck in IT”: Case Study #4

An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.”  Both the CMO and the Sales EVP knew that in...