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Implementing a social selling program

Building an air-tight return on investment for social selling is as easy as measuring social media’s impact on sales in 2017. This became crystal clear to me as I was talking last week with a colleague who also works with B2B companies wishing to leverage social...

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Importance of Content Marketing

Where’s the frontier of content marketing in 2017? Listening to the experts, it is clearly in connecting longer-form content to the right audience.  This is according to Twitter co-founder Evan Williams. Recently he discussed his most recent project, Medium, with...

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Putting Social First– Our 2017 Marketing Plan

I was so impressed by our 2017 marketing plan; I’ve decided to post it online in this blog! While this may be a big tip-off to our competition, I think by publishing it, others can benefit from our thinking and experience. Strategy #1: We can’t do everything. While...

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Social Listening for Enterprise Sales

Social listening can tell you much about your clients, but the real power lies in increasing your likelihood of success when trying to sell a complex solution. When I worked in Enterprise Sale for AT&T, I was given a large account that wasn’t exactly happy with...

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The 15-Minute Social Listening Workout

You know your prospects and clients are on social media but how can you efficiently and effectively find them. Many big brands use powerful social listening tools to find leads. Even if these tools can be leveraged at the individual level, does it justify their cost?...

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Charge Up Your Social Media For Sales and Marketing

Got Social Media? Whether you’re a marketer or a social seller, you may think you’ve got the bases covered. The trouble is that the game keeps changing. Like any good car owner, you should periodically check to make sure you are ready to market or sell in today’s...

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How to Measure Social Selling

Measuring a social selling program requires a mix of sales and marketing metrics. Success lies in more than just sales training, content creation or new leads flowing in the CRM with the Campaign Code “Social Media.”  We have identified 3 different areas we closely...

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Chatbots and the future of Social Selling

Question: When will Chatbots hit the social selling spotlight? Answer: soon (very soon). “Just push your way through any digital, CX, or marketing conference today and you are bound to hear how Chatbots are replacing everything from phone trees to customer service...

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Why robots won’t kill social selling

If you think robots and spammers can destroy social selling, you’d be mistaken. Creating efficiencies between buyers and sellers cannot be stopped. It is like water taking the simplest course down the side of a hill. But don’t try to tell SAP Marketing Exec Nicholas...

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Is Social Selling For Everyone

Social selling has a place in every salesperson’s daily rhythm. However, that place can vary greatly from salesperson to salesperson. I worked for many years with two different sales people who were both super successful. The one was masterful over the phone and the...

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Why C-Suite Should Be Using Social Selling?

No doubt the process of selling and marketing has evolved over the last few years. Sales struggle to adapt to using social media alongside traditional methods of closing deals. However, we can’t escape the fact that we live and conduct business today in a social...

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