Latest Posts

Can Content Increase Your Revenues?

Content can increase revenues when a consistent and thoughtful message is presented in an understandable way for a specific audience on social media.  So why aren’t more brands executing on a deliberate content plan? What stops companies from capitalizing on content...

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Addressing Skepticism and Resistance with Content

Anyone who has spent time on a sales call with actual customers knows there is a natural market resistance to buying your products and services.  While the reasons for this resistance vary from company to company, there never seems to be enough time to address it...

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3 Places Your Content Needs to Align

Getting a consistent message across your B2B enterprise is imperative, if not easy. Often different departments are creating their own content with their own priorities and slant.  Trying to get a single message to the public under every banner of the business is...

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B2B Success Formula: Focus on Marketing

Marketing and Sales are the two thorniest areas for any B2B business to master. Even companies that have been in business for 100 years are finding sales and marketing in 2018 daunting. Why? Digital has disrupted age-old models. Sticking with the status quo is just...

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Five Social Selling Sales Hacks You Need to Know

Here it is. The definitive list for anyone looking to hack social selling. These tips and tactics can work for even the newest social seller. So, strap in and let’s take a little walk down Sales Hack Boulevard! Hack #1: Keep your face in front of your buyer Take a...

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Getting Ready for a New Job on LinkedIn

Getting Ready for a New Job on LinkedIn When the market correction hits, what’s your career strategy on LinkedIn? As a social selling company, we often ignore one of the main reasons LinkedIn has become so big for professionals: It’s potential to steer us in the...

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Did Social Selling Just Get Harder in 2018?

With more sellers using social media than ever, is it possible that your prospects might be blocking your content in the near future? This is the topic of a recent post by Liz Ryan on Forbes.  Her article on the 10 reasons to block a connection starts with: “The...

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Authenticity: Gotta Get Me Some!

While salespeople struggle to appear ‘authentic’ to their prospects and customers, the most effective tools inside social media for getting there lie strangely dormant to salespeople. Few sales training these days don’t include a chapter on being yourself or being...

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Twitter Does a 280 for B2B Sellers

Without too much fanfare, Twitter doubled the size of its messages this past autumn from 140 characters to 280.  Why is anyone’s guess. Perhaps they want to better compete with Facebook? Or maybe they are trying to keep more of the dialog on the Twitter platform? ...

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Framing Your Value Proposition Using Content

If getting your point across to your audience is so easy, why is it that too few brands seem to hit that mark? Contrary to conversations in real life, blogs and online articles are entirely one-sided communication.  It should be so easy to get the point across. After...

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