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Twitter Does a 280 for B2B Sellers

Without too much fanfare, Twitter doubled the size of its messages this past autumn from 140 characters to 280.  Why is anyone’s guess. Perhaps they want to better compete with Facebook? Or maybe they are trying to keep more of the dialog on the Twitter platform? ...

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Framing Your Value Proposition Using Content

If getting your point across to your audience is so easy, why is it that too few brands seem to hit that mark? Contrary to conversations in real life, blogs and online articles are entirely one-sided communication.  It should be so easy to get the point across. After...

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Set A Goal With Your Content

The best content marketing campaigns are easy to measure. They create engagement with the sales teams who share that content.  They offer thought leadership to your sales teams and, in turn, create relationships and signed deals. So why is it that so much content...

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Creating Targeted Content Marketing

The biggest problem with Content Marketing in 2017? It’s not targeted enough. Stay focused, people! For the most part, content created by B2B marketers falls short of gaining interest with the most likely prospects. But it not because it lacks videos or infographics....

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3 Way to Social Sell Using Twitter

Twitter can play a real and substantial role in the sales funnel. While not every decision-maker or executive is on Twitter, more and more are joining each day. Additionally, Twitter is probably the least intrusive of all business social media platforms when it comes...

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Dog Years in Social Media: How Things Have Changed!

  I started Thought Horizon 4 years ago this November. Social Selling has changed in some major ways during that time. I wanted to examine those changes and what they tell us about where social selling is going in the next 4 years. 4 years ago, it was easy to surround...

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The Single Biggest Mistake Content Marketers Make

Your Sales team is a secret weapon to target content with prospects and buyers. With most marketers saying that they are planning to spend more time and resources on content marketing in 2017, you’d think that efficiency in content delivery would be a priority. So why...

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Time: Friend or Foe for the Social Seller?

So, what’s the top objection to social selling raised by salespeople?  Why aren’t they turning to social media to accelerate selling? Not enough time. I have felt the burn. When I began in social selling I was so busy writing, finding content, figuring out how to...

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A Cure for Failing Sales Teams

Recently, Inc Magazine identified the top culprits that topple success for any business to business (B2B) sales team. In this post, I am going to prescribe some help and comfort to many of the symptoms outlined in Inc Magazine. Social media may not be a cure-all for...

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3 Reasons Content is Going Mainstream in Marketing

Content Marketing seems to just get more and more important every day. What started with a major rebirth in the digital space about 10-15 years ago, has blossomed into something even bigger. Distribution via social media has had a lot to do with it. So, even if your...

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How to Keep Writer’s Block at Bay

Oh, snap! Time to blog again and your mind goes blank. The commitment your company has made to regular content marketing is quickly falling by the wayside. All because you can’t find the words to put on a page about your core business strategies. Don’t let writer’s...

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What’s Up with the Latest LinkedIn Release?

A few weeks back LinkedIn rolled out their latest release which amounted to a major hat tip to Facebook. The undisputed king of social media money-making holds great sway over the other social channels hoping to be as profitable and praying not to be made superfluous...

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Social Selling Can Kick-Start Your Career

Even winning sales people can feel undervalued. Shhhhh! Here’s a secret: The key to a truly rewarding career is to post more than just results. Finding novel ways to sell is as important to your career as the quota you wrestle to the ground. Social selling definitely...

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Are You Overselling on Social Media?

The dreaded oversell! You’re pushing too hard. Looking to create a lead out of thin air and fill your funnel. So, you send that one additional unwanted email or leave a message with that hurried sales pitch. In the end, you are only harming yourself. Don’t do it.  But...

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