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How to Keep Writer’s Block at Bay

Oh, snap! Time to blog again and your mind goes blank. The commitment your company has made to regular content marketing is quickly falling by the wayside. All because you can’t find the words to put on a page about your core business strategies. Don’t let writer’s...

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What’s Up with the Latest LinkedIn Release?

A few weeks back LinkedIn rolled out their latest release which amounted to a major hat tip to Facebook. The undisputed king of social media money-making holds great sway over the other social channels hoping to be as profitable and praying not to be made superfluous...

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Social Selling Can Kick-Start Your Career

Even winning sales people can feel undervalued. Shhhhh! Here’s a secret: The key to a truly rewarding career is to post more than just results. Finding novel ways to sell is as important to your career as the quota you wrestle to the ground. Social selling definitely...

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Are You Overselling on Social Media?

The dreaded oversell! You’re pushing too hard. Looking to create a lead out of thin air and fill your funnel. So, you send that one additional unwanted email or leave a message with that hurried sales pitch. In the end, you are only harming yourself. Don’t do it.  But...

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Implementing a social selling program

Building an air-tight return on investment for social selling is as easy as measuring social media’s impact on sales in 2017. This became crystal clear to me as I was talking last week with a colleague who also works with B2B companies wishing to leverage social...

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Importance of Content Marketing

Where’s the frontier of content marketing in 2017? Listening to the experts, it is clearly in connecting longer-form content to the right audience.  This is according to Twitter co-founder Evan Williams. Recently he discussed his most recent project, Medium, with...

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Putting Social First– Our 2017 Marketing Plan

I was so impressed by our 2017 marketing plan; I’ve decided to post it online in this blog! While this may be a big tip-off to our competition, I think by publishing it, others can benefit from our thinking and experience. Strategy #1: We can’t do everything. While...

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Social Listening for Enterprise Sales

Social listening can tell you much about your clients, but the real power lies in increasing your likelihood of success when trying to sell a complex solution. When I worked in Enterprise Sale for AT&T, I was given a large account that wasn’t exactly happy with...

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The 15-Minute Social Listening Workout

You know your prospects and clients are on social media but how can you efficiently and effectively find them. Many big brands use powerful social listening tools to find leads. Even if these tools can be leveraged at the individual level, does it justify their cost?...

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Charge Up Your Social Media For Sales and Marketing

Got Social Media? Whether you’re a marketer or a social seller, you may think you’ve got the bases covered. The trouble is that the game keeps changing. Like any good car owner, you should periodically check to make sure you are ready to market or sell in today’s...

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How to Measure Social Selling

Measuring a social selling program requires a mix of sales and marketing metrics. Success lies in more than just sales training, content creation or new leads flowing in the CRM with the Campaign Code “Social Media.”  We have identified 3 different areas we closely...

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Chatbots and the future of Social Selling

Question: When will Chatbots hit the social selling spotlight? Answer: soon (very soon). “Just push your way through any digital, CX, or marketing conference today and you are bound to hear how Chatbots are replacing everything from phone trees to customer service...

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