Stop Hiring Sales People!

Stop Hiring Sales People!

Sales is a bedeviling problem for startups, mid-size and Enterprise companies. Whether a company has an established sales force or is just making the leap to start one, the common problem exists: Sales teams are told to ‘go sell’ regardless of whether a target market...
Will Social Selling Work for Your Sales Force?

Will Social Selling Work for Your Sales Force?

Social selling or leveraging the personal social media of a sales force to sell, has become a bit of an inevitability in a sales world dominated by new buzzwords like ABS (account-based selling), lead automation and sales digitization. But the question at hand is not...