Did Social Selling Just Get Harder in 2018?

Did Social Selling Just Get Harder in 2018?

With more sellers using social media than ever, is it possible that your prospects might be blocking your content in the near future? This is the topic of a recent post by Liz Ryan on Forbes.  Her article on the 10 reasons to block a connection starts with: “The...
Authenticity: Gotta Get Me Some!

Authenticity: Gotta Get Me Some!

While salespeople struggle to appear ‘authentic’ to their prospects and customers, the most effective tools inside social media for getting there lie strangely dormant to salespeople. Few sales training these days don’t include a chapter on being yourself or being...