Twitter Does a 280 for B2B Sellers

Twitter Does a 280 for B2B Sellers

Without too much fanfare, Twitter doubled the size of its messages this past autumn from 140 characters to 280.  Why is anyone’s guess. Perhaps they want to better compete with Facebook? Or maybe they are trying to keep more of the dialog on the Twitter platform? ...
Framing Your Value Proposition Using Content

Framing Your Value Proposition Using Content

If getting your point across to your audience is so easy, why is it that too few brands seem to hit that mark? Contrary to conversations in real life, blogs and online articles are entirely one-sided communication.  It should be so easy to get the point across. After...
Set A Goal With Your Content

Set A Goal With Your Content

The best content marketing campaigns are easy to measure. They create engagement with the sales teams who share that content.  They offer thought leadership to your sales teams and, in turn, create relationships and signed deals. So why is it that so much content...
Creating Targeted Content Marketing

Creating Targeted Content Marketing

The biggest problem with Content Marketing in 2017? It’s not targeted enough. Stay focused, people! For the most part, content created by B2B marketers falls short of gaining interest with the most likely prospects. But it not because it lacks videos or infographics....