Implementing a social selling program

Implementing a social selling program

Building an air-tight return on investment for social selling is as easy as measuring social media’s impact on sales in 2017. This became crystal clear to me as I was talking last week with a colleague who also works with B2B companies wishing to leverage social...
Importance of Content Marketing

Importance of Content Marketing

Where’s the frontier of content marketing in 2017? Listening to the experts, it is clearly in connecting longer-form content to the right audience.  This is according to Twitter co-founder Evan Williams. Recently he discussed his most recent project, Medium, with...