Social Listening for Enterprise Sales

Social Listening for Enterprise Sales

Social listening can tell you much about your clients, but the real power lies in increasing your likelihood of success when trying to sell a complex solution. When I worked in Enterprise Sale for AT&T, I was given a large account that wasn’t exactly happy with...
The 15-Minute Social Listening Workout

The 15-Minute Social Listening Workout

You know your prospects and clients are on social media but how can you efficiently and effectively find them. Many big brands use powerful social listening tools to find leads. Even if these tools can be leveraged at the individual level, does it justify their cost?...