How to Measure Social Selling

How to Measure Social Selling

Measuring a social selling program requires a mix of sales and marketing metrics. Success lies in more than just sales training, content creation or new leads flowing in the CRM with the Campaign Code “Social Media.”  We have identified 3 different areas we closely...
Chatbots and the future of Social Selling

Chatbots and the future of Social Selling

Question: When will Chatbots hit the social selling spotlight? Answer: soon (very soon). “Just push your way through any digital, CX, or marketing conference today and you are bound to hear how Chatbots are replacing everything from phone trees to customer service...