Sales “Stuck in IT”: Case Study #4

Sales “Stuck in IT”: Case Study #4

An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.”  Both the CMO and the Sales EVP knew that in...
Why We Stopped Running Campaigns on Twitter

Why We Stopped Running Campaigns on Twitter

A few months ago we succumbed to the steady stream of Twitter for Business drip-marketing and spent some dough on several Twitter ad campaigns.  We wanted to see for ourselves how effective they were in driving leads and engagement with our corporate buyers. Many...