Each Buyer Has Her Own Story

Speaking in generalities about a buyer yields watered down marketing and sales results.  You need to know your buyer’s journey. But have you ever done any serious people-watching? If you have, then you know you don’t waste time counting how many people are entering...

Don’t Fit in Online

People buy from people they know. So why are you camouflaging who you are online? That’s what you are doing when you use tired social media tactics and try to fit in with other marketers. Forget about fitting in. Doing it your way requires just two things of you....
A Boardroom Solution: Social Selling

A Boardroom Solution: Social Selling

When discussing disappointing revenue results in the boardroom, moving the conversation away from current personnel and failings gives everyone a path forward and keeps the discussion positive.  By turning the lens toward what’s new in the world of marketing and...