Avoid Being Called a Commodity

Avoid Being Called a Commodity

@SanderBiehn Working for an enormous Telco for many years has left a mark on me. I know how dangerous it is to become a commodity.  I watched as price pressures in the long-distance calling market gutted us back in the 90’s.  I lived to see the same thing occur...
#WhoCares About Hashtags Anyway?

#WhoCares About Hashtags Anyway?

@SanderBiehn The marketing team was resting on laurels. Over the past year they had successfully launched a B2B brand presence on social media and had grown Twitter followers to over 10,000. They had beat the competition to the punch, but was it making a difference?...
Making Sense of Marketing Tools

Making Sense of Marketing Tools

@SanderBiehn “How many marketing tools are you currently using?” This was the first question from the audience to a group of Atlanta area CMO’s sitting on stage for the panel discussion at a recent event.  I was sitting in the front row. Collectively, these CMOs...