When Social Media Hits The Fan

When Social Media Hits The Fan

It was 7pm on Fathers’ Day. My kids and I were wrestling on the living room floor when my phone rang.   “Matt, we have an Emergency. A social media emergency”   Our client, a well-known, national brand was in trouble. Not only was a swift response...
Is Anyone Reading Your Company’s Blog?

Is Anyone Reading Your Company’s Blog?

I just read another blog post on the demise of blogging. This one was entitled, “No one is reading your blog!”  The basic premise to this article, and so many others like it, is the shocking notion that no one is going to ever read your posts.  Even if you are a...
Empowering People Through Social Media

Empowering People Through Social Media

One of the most rewarding parts of my job is helping sales and marketing teams find their individual voice using social media. Not only do I witness the full potential of corporate employees sharing and interacting with customers, I also have a front row seat to a...
Finding Your Market Using Social Media

Finding Your Market Using Social Media

The bright-eyed Marketing Director was just off the plane from New Jersey and ready to address our sales team in Minneapolis. She had some big news. We were getting a billboard on I-35E just north of the city. Business Markets had been notoriously ignored when it came...