The Golden Rule of Blogging: Readability!

The Golden Rule of Blogging: Readability!

Is it me or have many blogs (corporate and otherwise) become over-simplified? I often feel like I am reading a fourth grader’s essay. On top of that, the information has been dumbed down to a single idea or two.  I often feel like I am reading an edited article with...
Do You Have Social Media Integrity?

Do You Have Social Media Integrity?

“Hello, can I speak to the person in charge of your telecommunications?” So began each day in my first sales job. Cold call after cold call would yield a few conversations.  From these conversations I’d get fewer appointments and those appointments would turn into...
Shame: The Dark Side of Social Selling

Shame: The Dark Side of Social Selling

When I first started in social selling, I was shocked to find that some sales people didn’t want to be part of it. They told me they were afraid of making mistakes online. I was even more shocked to find companies were reluctant to give it a try for the same...