1. ALIGN MARKETING AND SALES STRATEGY
- Consult with Marketing and Sales to create a unique B2B social media plan for the brand
- Create messaging that aligns our clients’ key differentiators with how those features solve problems their customers face
- Determine the names and titles of the specific buying community so those individuals can be surgically targeted with social media
2. MICRO-CONTENT MARKETING™
- Assist with the execution of business-savvy content that positions our clients as thought-leaders with their targeted customers
- Help create content that is interesting and informative that allows our clients to have an upper hand in starting conversations and beginning relationships with new customers
- Keep customer’s needs at the forefront and create content that engages the imagination of a target market
3. SOCIAL ENGAGEMENT
- Place informative content where customers will find it without sounding like an advertising or a broken record
- Deliver social tools to marketing and sales, and measure program success
- Train sales professionals how to personally engage with clients in a way they will appreciate via social media
- Correlate social activity with sales success to determine program value and best practices using predictive data analytics
Let’s talk to find out how we might help your company thrive using social media
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