B2B Marketers struggle to find social media ROI.
Sales teams compete for buyer’s attention in a market riddled with online messages.
Complex problems can't be solved by a single tactic, training course or tool. A holistic approach to coordinating Marketing content, Sales and measuring business outcomes is the only way to yield the desired results.
Thought Horizon's approach is turn-key and provides all the planning, management, execution and tools from a single company. It's called Social Sales Acceleration™.
No social selling program will work without a plan. We align marketing and sales from day one. Every engagement begins with a written strategy for the brand.
Content Marketing needs focus. We show clients how to create content that allows them to start conversations and initiate relationships with new customers.
Training and Support
Sales teams want to leverage social media, but there is a lot of confusion. We train sales professionals to personally engage with customers and to create relationships using social selling.
Most social selling programs lack hard value ROI. We correlate social activity with sales success to determine program value using predictive data analytics.
“I worked with Thought Horizon and found them to be incredibly knowledgeable in the social space. They were responsive, worked within our budget, and helped grow our social following. I valued their expertise around social media and social selling, helping our sales team learn to prospect outside their traditional channels.”
– Kristen Bryant, Concurrent Computer Corporation
“Thought Horizon flat out gets work done. Their ability to strategize and execute on both the Sales and Marketing side of the business has helped us with implementing various social media solutions.”
– Lee Adams, Social Media Manager, T-Mobile
“Thought Horizon was a catalyst for getting us more involved with social media. They trained our team and provided insights, planning and execution to reach our addressable market using social.”
– Anne Smith, Chief Marketing Officer, Analytics-IQ
Slow initial sales after the launch of a new product put pressure on the executive team. Read how Thought Horizon helped this technology company gain traction in the market.
After establishing strong foreign market share, our client wanted to go after the US market with its established tech product. Read how Thought Horizon helped generate awareness that ultimately resulted in the company being purchased by its largest competitor.
An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.”